In late 1953 a few different Morgan Motor Company adverts were published featuring this slogan "In keeping with every setting"!
 
This matches the surroundings for the Morgan Plus 4 Drophead Coupé shown. This model had only 117 cars made, so is now a true collectors' car.
 
The car in the picture is the actual Morgan Plus 4 prototype, JNP 239, used by Peter Morgan in those days, also in trials.